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  • Writer's pictureCarly Livingstone

Tech-for-Good - Noibu

It’s client love time, where we highlight one of our incredible clients: what they do, why we’re excited to partner with them, the good they’re putting into the world, and what we're working on together!



Founded & headquartered in Ottawa, they’re fully remote with employees across Canada.

What do they do?

Noibu helps eCommerce leaders detect and resolve critical errors on their online store. Why is this a big deal? Because over 90% of website errors are never reported by customers! That means lost revenue and - we’ve all been here - a less-than-stellar customer experience. Customers already include brands like The Honest Company, Champion, Guess, and more, and they were recently named one of Ottawa’s fastest-growing companies!

Our partnership origin story?

When Sanja Mitar, a Talent Acquisition leader we previously partnered with at Smile, started her new role as Talent Acquisition Lead at Noibu, she brought us with her. We love a full-circle moment!

Sanja introduced us to Rob Boukine, Co-founder & CEO, and Filip Slatinac, Co-founder & CTO and we knew right away we’d mesh well with this team. Their approach to work is similar to ours at Artemis: get things done and have fun doing it, all with a sense of humour, lots of curiosity and a people-first approach.

What we’re working on

We’re partnering with the Noibu team on a VP Finance search. This leader will join the Senior Leadership Team, report to Rob (Co-founder & CEO), and play a pivotal role in helping Noibu grow responsibly, intentionally and ambitiously. We love these roles because they fall right in our sweet spot: placing the very first leaders across the org chart on a senior leadership team!

This will be a high-impact VP Finance role. You’ll own everything from financial strategy to FP&A, to building & leading a team, to board relations, reporting and forecasting, and you’ll play a key role in fundraising alongside Rob!

We’re open to candidates Canada-wide, so if this sounds like you or someone you know, Niv@artemiscanada would love to hear from you!

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Artemis Canada is a boutique executive search firm specializing in placing top talent in the tech sector across Canada, the United States, and Europe. Our team of experienced recruiters has a proven track record of finding exceptional candidates for a variety of roles, from C-suite positions to high-demand individual contributors. For more information on our services, please visit our website at


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