Who Is TRU LUV & How Are They Changing the World?


TRU LUV makes technology that reflects and amplifies compassion. The company was founded by emotion AI expert Brie Code, former AI Lead at Ubisoft, who has over 20 years of experience in AI and games, and is advised by
humanistic AI expert and Siri co-creator Tom Gruber and political entrepreneur and The Politics of Waking Up author Indra Adnan. With headquarters in Toronto, they have an ecosystem across the globe. 

TRU LUV is leveraging incredible research into human connection and collaborative flow to build a disruptive platform designed for fun, easy collaboration and social benefit. They explore forms of human-computer interaction that stimulate compassion rather than shock, fear, danger or challenge, discovering entirely new categories of products. Their model is a fresh alternative to the gamification model that reflects and amplifies reactivity and dominance that is often seen in traditional games and social platforms. 

TRU LUV’s first app #SelfCare was designed in collaboration with a focused user group and set out to prove some of the foundational elements of their AI. It was recognized as one of Apple’s Best of 2018 and gained over 5M downloads organically with zero advertising spend. Their investors include conscious and impact investors Evolve Venture, Real Ventures, and Bridge Builders Collaborative, and interactive media specialists ALDEON, Everblue Management, and Animoca Brands.

How Will I Make An Impact?

  • You will produce TRU LUV'S collective care platform for social good and human development to replace current generation social media

  • You will mentor and grow a small team of inclusive, collaborative Benefit Leads while working closely with their C-Suite

  • You'll optimize for benefit, not compulsive use - leaving room for reflection and purposeful direction

  • You will analyze data and turn it into action - implementing audience feedback in meaningful ways

  • You will oversee production at all levels and provide meaningful updates and reporting to the C suite

  • You'll incorporate principles of positive psychology, adult developmental psychology, social neuroscience, spiritual wisdom and lived experience

  • You will produce TRU LUV's processes and features through this next phase of growth and scale

How Do I Know If This Is For Me?

  • You are passionate about human-computer interaction that stimulates compassion rather than shock, fear, challenge or danger - you want to discover an entirely new category of products

  • You see and love the connections between spirit, science, personal transformation, social justice and planetary regeneration

  • You love analyzing data and implementing results and recommendations into products,

  • You are comfortable with reporting and being on top of production but also articulating and visualizing process in a compact way

  • Your love the responsibility of aligning the company on what they will be doing in each cycle of production

  • You are curious, self-aware, and open-minded

  • You are an ambitious team builder

  • You thrive in complex, creative and fast-paced environments

  • You are comfortable working in non-linear, exploratory, and collaborative environments

  • You have a deep understanding of the reasons underneath current app development best practices so that you can reinvent best practices for radical human benefit

  • You are comfortable collaborating with C-Suite executives, experienced Board Members, and Advisors

Our Ideal Candidate Looks Like:

  • You are an expert in complex, interactive B2C environments such as multiplayer games or social networks

  • You have mentored and grown production teams

  • You enjoy working closely with the C-Suite and other leadership teams

  • You have extensive experience producing complex software projects

  • You have startup experience

  • You have experience advocating for marginalized communities

  • You have experience with meditation, somatics or transformational coaching

The Process:

As your Artemis Canada Recruitment Consultant, I’ll work closely with you through every step of the process.


TRU LUV is hyper-focused on delivering a positive candidate experience. The general hiring process looks like the following:


  • Chat with TRU LUV's CEO and COO (Brie & Linn)

  • Opportunity to experience a generative ritual (one of the rituals run regularly with the TRU LUV team)

  • A panel interview with Directors and Benefit Leads

  • An asynchronous bidirectional Q&A with all of TRU LUV's team

  • A final panel interview with select Advisors


We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities.  We aim to create an inclusive environment and encourage diverse individuals to apply.

I’d love to hear from you - even if you don’t meet 100% of the requirements. Send me a note at if you or someone you know is interested!


Does this sound exciting to you?
Get in touch with Ashley!