Lead Product Marketing for an established Canadian Enterprise SaaS company.

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Who Is Messagepoint and How Are They Changing The World?

 

Founded in 1998, Messagepoint is a software company headquartered in Toronto. They are a Customer Communications Management (CCM) company that enables large enterprises to deliver enhanced customer experiences and achieve a better bottom line by optimizing their omnichannel customer communications.

Their leading platform gives non-technical business users such as marketers, CX teams, and product owners intelligent control over the content in customer communications to achieve unparalleled personalization, relevancy, brand consistency, and compliance. 

 

Their customer base is strong with names like TD Bank, Sun Life Financial, RBC, Bank of America, and Fortune 500 Companies using their products to manage their communications, making their processes more efficient and effective.

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How Will I Make An Impact?

 

The Product Marketing function is new, and as such requires someone who is a self-starter who is excited about setting up the fundamentals of the Product Marketing function. You will be the leader and primary contributor as the Senior Product Marketing Manager with the possibility of growing a team in a few years.
 

You will be the link between product management and marketing and sales to drive quality messaging and positioning that truly resonates with Messagepoint buyers. 

 

You will deeply know the market, competitors, and buyers as well as they know themselves. In doing so, you will use this insight to lead the production of materials and programs that empower marketing and sales teams to absolutely exceed expectations.

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How Do I Know If This Is For Me?

 

• You are a self-starter with experience in Product Marketing for Enterprise Software and/ or SaaS

• You are a strong writer and communicator

• You enjoy developing marketing collateral and web content 

• You love working cross-functionally and are happy to bring together both product and marketing team efforts

• You are passionate about being an expert on your target buyers’ personas

• You are comfortable creating materials for sales to position against competitors and have built sales tools such as ROI calculators

• You would be excited to advise and work closely with the marketing demand generation team to drive the marketing plan and find buyers

• You are driven to plan the launches of net-new capabilities and new releases of existing products

• You are comfortable supporting sales training efforts

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Our Ideal  Candidate Looks Like:

• You have 5+ years of Product Marketing experience in Enterprise Software or SaaS

• You are a people person who enjoys managing and interacting with staff, colleagues, cross-functional teams and third parties 

• You can lead competitive analysis and you have exceptional ROI-tracking skills

• You have a Bachelor’s Degree in business, marketing, or a related field

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What is the process?

 

At Artemis, we are passionate about positive candidate experiences. The hiring process for this role may look like the following:

Introductory phone call: Ashley from Artemis will schedule a phone call to get to know you better and tell you more about the role and company. Ashley will guide you throughout this process to make sure your voice is heard throughout to ensure an ideal mutual fit

If there is alignment, you will have a video chat to learn about Messagepoint’s culture and discuss the role in more depth with Drew Coderre, EVP Human Resources at Messagepoint

 

Once passed, you will meet with Pam Mugford, Messagepoint’s CMO, where you will discuss your experience in product marketing

 

Afterwards, you may meet with Paul Kehoe, Messagepoint’s Head of Product Management to discuss products in more depth

 

Lastly, Pam would love to meet again for a final dive into product marketing scenarios. You may be asked to provide work samples or complete a short task that closely mirrors some aspects of the role

 

After reference checks, it will be up to the team at Messagepoint to make the final decision

Finally- an offer! If you are a great match for Messagepoint, and they are for you, an official offer will be made!
 

We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities.  We aim to create an inclusive environment and encourage diverse individuals to apply.

 

We’d love to hear from you - even if you don’t meet 100% of the requirements! Send a note to ashley@artemiscanada.com if you or someone you know is interested!