Their work has always been mission-critical, but even more so now given the current environmental impacts of COVID causing many teams to work remotely. Now, and in the future, secure networks are (and will be) fundamental to any successful business. 

 

With over 2000+ customers globally, this mighty team is changing how networks run the world. They were ranked 3rd in Deloitte’s 2019 Technology Fast 50, and 12th in their Fast 500. They ranked 25th in Canadian Business’ Top New Growth Companies and were 3rd on the Globe and Mail’s Canada’s Top Growing Companies.

 

They’re ready to put their foot on the gas and grow into the Enterprise space, with your help. And they’re doing it the Auvik Way: “Wow our customers. Be agile. Commit. Shit happens. Kindergarten rules apply. No assholes. Winner takes all.”

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How Will I Make An Impact?

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Reporting to the Director, Product Marketing, you'll be responsible for market, landscape, and competitive analysis. You’ll gather, interpret and present key insights to marketing and product teams, think on your feet, and advise go-to-market teams on the best course of action. 

 

You’ll carry out and design customer and market surveys, defining and targeting vertical markets, their buying habits and preferences. You’ll determine existing and future trends!

 

You’ll ensure go-to-market teams are aware of opportunities and potential threats to the business by monitoring competitors’ marketing activities and outcomes. You’ll communicate with customers, competitors, professional organizations and suppliers to get industry trends.

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How Do I Know If This Is For Me? 

You are obsessed with data and analytics, and are able to present relevant information to internal teams and stakeholders, in an easy-to-understand, and both quantitative and qualitative fashion.

 

As their Product Marketing Manager, you will:

• Compile industry, market, product, and customer segmentation information.

• Provide ongoing market analysis to ensure we’re aware of opportunities and recognize potential threats to the business.

• Monitor competitors’ marketing strategies and outcomes

• Communicate with customers, competitors, professional organizations, and suppliers in order to get information on industry trends.

• Prepare detailed reports on industry, market, and customer segmentation.

• Build/leverage systems for sharing industry, market, product, and customer knowledge with the broader team to inform our targeting, content, demand generation, sales, and customer success strategies.

• Design customer and market surveys, to:

  • Define and target vertical markets and their buying habits and preferences.

  • Assist in persona development.

• Compile and engage customers for case studies, testimonials, and feedback.

• Identify competitors and potential markets (e.g. healthcare, education, etc.)

• Monitor trends to identify how the product and Auvik brand should be enhanced.

• Encourage the team to engage with and listen to our prospects and customers to develop a deep understanding of the challenges they face. Help to identify where and how Auvik’s products map to these challenges and deliver value.

Our Ideal Candidate Looks Like:

• Experience as a product and/or market analyst

• Strong attention to detail 

• Outstanding insight and analytical thinking, such as interpreting statistical data, drawing logical references, effectively summarizing market data

• Experience presenting insights through visuals (graphics, flow charts, etc)

• Strong public speaking, comfortable in front of large, senior groups

• Comfortable interacting with clients, colleagues, cross-functional teams and third parties

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We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities.  We aim to create an inclusive environment and encourage diverse individuals to apply.

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If this sounds like you or you have someone to recommend, send a note to negin@artemiscanada.com