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Who Is Sterling Capital Brokers (SCB) & How Are They Changing the World?


Group insurance plans can be difficult to source, implement and manage. Enter Sterling Capital Brokers - they’ve found a solution to this problem and are disrupting the group benefits and retirement landscape in Canada through their technology-enabled offering. 


Sterling Capital Brokers (SCB) is helping to democratize the insurance space by giving small and medium-sized businesses access to world-class service and technology. SCB acts as an aggregator in order to simplify access, reduce costs and increase the service level for SMB and Mid-Market companies looking to purchase group life insurance products. 

SCB also simplifies the administrative burden so that these small businesses can put their energy back into growing their businesses. Their proprietary technology platform is a core differentiator. They have built their own platform which integrates with the largest insurance carriers in Canada and global HRIS platforms and Payroll platforms to administer a streamlined solution. This gives their customers access to better understand their risk management and reporting, and create an easy user experience for their employees.


SCB is the largest independently owned and operated Third Party Administrator (TPA) and Broker in Canada, and 4th largest overall. Established in 2014, SCB is growing rapidly and looking for a talented CRO to help them continue to scale. 


How Will I Make An Impact?


The Chief Revenue Officer at SCB will play a crucial role in achieving their growth goals.


This role will be responsible for delivering profitable top line growth for the enterprise, through leadership of the Business Development, Account Executive and Partnerships teams. In addition, this leader will also be responsible for the Marketing strategy and demand generation programs at Sterling which will include Content Marketing, Website, Lead Nurturing and external presence and Performance Marketing.

As CRO, you will be responsible for leading a large and growing sales team and will develop processes and systems that will enable predictable, profitable revenue generation. You will be responsible for meeting revenue and profit targets and will also lead partnerships and strategic initiatives to ensure that leads sourced through referral networks are adequately managed through the sales process. Your leadership and expertise will be essential in ensuring SCB's continued success and expansion in the financial services industry and you'll be a significant contributor to the company’s overall strategic direction.
This role will report to Sterling’s Chief Executive Officer.

How Do I Know If This Is For Me?


Sterling is a rapidly growing and evolving business, and you can expect your day to involve the following projects and initiatives:

  • Managing the company's growth forecast, including pipeline updates and conversion forecasts.

  • Building a framework by which to accurately report and forecast customer lifetime value and 
    acquisition cost by sales channel.

  • Driving sales results across Marketing, Partnerships, and outbound channels; managing 
    acquisition cost for each channel to deliver target LTV / CAC goals.

  • Developing a high-efficiency organization plan for Sales and Marketing that is producer-focused.

  • Hiring and training new talent in the sales organization;

  • Contributing to the Sterling Executive Team, supporting growth, success, and leadership across 
    the organization.

  • Establishing robust process management across the sales and business development teams to 
    ensure improving productivity and metrics at the team and individual levels.

  • Collaborating with cross-functional leadership to ensure growth goals are achieved through company-wide initiatives.

  • Cultivating a high-performance environment in the Sales and Marketing organization.

Main Competencies:


1. Strategic Partnerships

2. Sales Leadership

3. Customer Relationships

4. Team Development

5. Marketing and Branding

6. Revenue Operations

7. Business Development

8. Financial Analysis

9. Strategic Planning

10. Stakeholder Collaboration

Requirements for the Role:


Our ideal candidate will be a proven sales or revenue leader who has demonstrated the ability to develop and lead the growth functions at a high-growth firm.


We're ideally looking for relevant domain experience - a leader who has demonstrated the ability to deliver sales results in a comparable insurance industry in Canada or the United States (Group benefits, P&C, etc).


We're looking for a hands-on leader with industry expertise who is also able to embrace a technology-minded workplace.

Other key factors that will be considered will include:

  • Demonstrated experience driving high-performing revenue organizations

  • Results-oriented mindset, consistently exceeding revenue targets

  • Excellent communication skills for effective collaboration with diverse stakeholders

  • Adaptability and resilience to thrive in a dynamic business environment

  • Demonstrated ability to create high ROI on Marketing initiatives / Demand generation initiatives

  • Proven leadership capabilities

  • Proven experience in hiring / talent development and retention / incentives programs

  • Demonstrated ability to create high ROI on Marketing initiatives / Demand generation initiatives

  • Critical thinking and problem-solving

  • Experience using Salesforce (or equivalent CRM to measure and drive performance / accountability)

  • Demonstrated ability to create high ROI on Marketing initiatives / Demand generation initiatives

  • Insurance / Benefits industry knowledge is not required but will be considered an asset 

  • Data-driven decision-maker, adept at analyzing revenue metrics and market trends

  • A team player with a “bias for action”

As your Artemis Canada Recruitment Consultant, I’ll work closely with you through every step of the process.


We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities.  We aim to create an inclusive environment and encourage diverse individuals to apply.

I’d love to hear from you - even if you don’t meet 100% of the requirements. Send me a note at if you or someone you know is interested!

Does this sound exciting to you?
Get in touch with Niv!

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