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Director of Marketing - Roadmunk

Are you looking to join a profitable company and help it scale? Are you a data driven marketer looking to lead a team and drive demand generation for a company with big growth plans? Then this may just be the role for you.

Who Is Roadmunk? 

Artemis Canada has partnered with Roadmunk - a high growth start-up in a fast-moving and highly competitive market - to find a Director of Marketing. What sets them apart is a deep understanding of the users' psychology and an ability to produce simple solutions to complex problems. They operate from a place of deep empathy.

Roadmunk was inspired by a problem the founders experienced personally: there was no simple way for product managers to build and share roadmaps. Latif Nanji, co-founder and CEO, is also a product manager and when faced with this problem he teamed up with co-founder, Tomas Benda to build a solution. The resulting app helps companies create and effectively manage roadmaps of all shapes, sizes, and types. The goal is to make strategic roadmapping quick, effective, and collaborative.


And it’s working. The most forward-thinking product teams (thousands of them!) including top companies like Amazon, Disney and eBay are using Roadmunk to align their stakeholders and execs using beautiful, crystal-clear roadmaps.

From day one, they’ve built their app, business, and culture around people-first values. These values are the driving force behind everything they do:

  • Start with empathy

  • Driven to succeed

  • Trust through transparency

  • Build with balance

  • Always learning

  • Fun together


How Will I Make An Impact?

Reporting to the VP of Marketing, Eleni Deacon, you will oversee strategy, day-to-day operations and people management of the marketing team. This team values collaboration and creativity and as the Director of Marketing, you will get to help establish a culture of testing and optimization.

As Director of Marketing, you’ll be instrumental in setting strategy for both new user acquisition and brand awareness. You’ll be setting the team’s vision and priorities, managing people (both the content and design team leads and individual contributors), and rolling your sleeves up every day to make things happen. 


Partnering with the VP Marketing, you’ll build and lead a team responsible for lead generation and nurturing at every stage of the marketing funnel -

  • managing both other managers and individual contributors:

    • Manage (and partner with) with their awesome content and design leads to help level up their teams and keep their work aligned to the big picture

    • Manage individual contributors in growth marketing & events; spearhead hiring as the team scales; provide direction and coaching on a daily basis; partner with each team member to identify and curate development opportunities to accelerate their personal and career growth​​

  • Oversee the Growth Marketing function to allocate and scale ad spend

  • Oversee their events manager to scale the Product to Product monthly event series

  • Establish a culture of testing and optimization; test and prove new marketing channels

  • Manage data and reporting via our marketing automation platform (we use Hubspot) and other tools

  • Work with sales to create alignment and unlock cross-functional initiatives that drive revenue, e.g. account-based marketing

  • Execute and track campaigns/initiatives against revenue targets

How Do I Know If This Is For Me?


You are someone who loves to grow and mentor an energetic team. You’re looking who is obsessively analytical and results-driven. You love to bring creative ideas, a collaborative attitude, and a ton of ambition and energy to a team. 


You’re looking for an opportunity to be strategic, mentor a high performing team and really build out the demand gen engine of startup that’s scaling fast. You’re ambitious, entrepreneurial and a problem solver. You’re excited about working closely with c-suite, feeding marketing insights into overall business strategy and want to have a hand in introducing a world class product tool to a spectrum of companies. 

Do I Have What It Takes?

  • 5+ years in startup marketing, ideally in B2B SaaS

  • A ton of grit: you’re ready for a big, challenging role and embody Roadmunk’s “driven to succeed” value

  • Proven ability to develop revenue-generating demand generation strategies and execute effectively on your plan

  • Proven leadership skills (previous people management experience required)

  • Highly analytical, quantitative and results-oriented; strong understanding of the processes and challenges of a software company

  • Strong working knowledge of digital ad platforms and trends, particularly Google Ads, paid social and B2B software directories

  • Hubspot; looking for proven experience managing a marketing automation platform like Hubspot, Marketo or Pardot

  • At least some experience with or exposure to event management and tracking results from trade shows and meetups

  • Strong desire to cultivate and produce results as a team; highly motivated towards providing coaching and guidance to produce the best team results and growth trajectories for individual team members

  • You lead with a team spirit, not with ego; you want everyone, including yourself, to do their best work; you see your success as dependent on the success of the team

  • A high level of empathy for both the user and your teammates


Does this sound exciting to you?
Get in touch with Niv!

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