Now is the Time to Double Down on DEI in Tech

Artemis Canada

In the face of a shifting (and a little scary) political climate and debates about the role of diversity, equity, and inclusion (DEI), it might feel tempting to pause, reassess, or deprioritize these efforts. For Canada’s tech leaders, this is precisely the moment to lean in.

DEI isn’t about checking boxes or satisfying external pressures—it’s about creating workplaces and companies that thrive because they welcome and reflect the full spectrum of talent, ideas, and experiences. It isn’t about forcing second-rate decisions or quotas, it is about thoughtful and sustainable models that reflect our current communities.

For ambitious tech companies, the case for DEI has never been clearer:

  • Innovation thrives on diversity. When your team represents different lived experiences and perspectives, the solutions you develop are more creative, impactful, and relevant in a global marketplace.
  • Inclusion attracts top talent. In a competitive hiring landscape, companies that authentically embrace DEI stand out. Leaders who foster belonging and equity are magnets for the brightest minds.
  • Equity drives sustainable growth. Businesses that prioritize fairness, opportunity, and accountability see stronger engagement and performance from their teams.

While political rhetoric may shift, the reality of what makes companies successful doesn’t. By championing DEI, you’re not just building a workplace people want to join—you’re building a company equipped to lead in an increasingly complex, interconnected world.

At Artemis Canada, we’re proud to work with companies that understand the value of inclusion and see it as a driver of growth, not a response to trends. We are not going to back down from our commitment to DEI, in fact we’re gonna lean in. Let’s continue to push the boundaries of what Canadian tech can achieve—together.

Great leaders build great companies. Let’s build the kind of companies Canada’s tech ecosystem needs.

Would you like to learn more about aligning your recruitment strategy with your DEI priorities? Let’s connect.

Kristina McDougall of Artemis Canada
Kristina McDougall

January 28, 2025