Senior Product Marketing Manager, Investor Engagement - Questrade

Who Is Questrade & How Are They Changing the World

Questrade is on a mission to help Canadians become much more financially successful and secure. As one of the country’s most innovative financial services providers, Questrade has redefined how people invest, bank, and grow their wealth. With a customer-first mindset and a challenger mentality, they are building products and experiences that empower users.

How Will I Make An Impact?

As the Senior Product Marketing Manager, Investor Engagement, you’ll lead the strategy and execution of Questrade’s lifecycle marketing programs across the entire customer journey. Your mission: to educate, engage, and retain customers through data-driven, high-impact campaigns that drive long-term value and strengthen relationships.

• Own the end-to-end engagement marketing strategy for Questrade’s investment products and services
• Design and oversee personalized campaigns across email, SMS, platform messaging, and triggered customer journeys
• Use behavioral data and insights to shape segment-based messaging and in-the-moment communications
• Define KPIs, test plans, and optimization frameworks to measure and improve performance
• Lead market analysis, competitor research, and customer insights to inform long-term strategy
• Collaborate cross-functionally with analytics, product, marketing operations, and creative teams
• Manage the engagement marketing budget to maximize ROI and resource allocation
• Guide the development and delivery of content that’s consistent with Questrade’s brand voice
• Lead, mentor, and support a team of three product marketing managers, fostering innovation and continuous improvement

Your success will be measured by increased engagement, customer retention, positive contribution to P&L, and acquisition performance uplift through better lifecycle conversion.

How Do I Know If This Is For Me?

You’re a builder and a strategist with a deep understanding of lifecycle marketing and customer psychology. You know how to turn data into action and communication into conversion. You lead with humility, collaborate with purpose, and thrive in high-growth environments.

• You’ve built and led multi-channel marketing programs that drive loyalty and customer value
• You’re passionate about delivering personalized experiences that matter
• You have strong leadership skills and love helping your team grow
• You think long-term but act fast, testing, iterating, and scaling what works
• You’re a sharp communicator who builds trust and alignment across teams

Our Ideal Candidate Looks Like:

• Experience in CRM, CBM, or lifecycle marketing with demonstrated success leading strategy and execution
• Proven track record of building scalable programs that deliver business results
• Strong experience with behavioral data, personalization, and 1:1 communication strategies
• Skilled at cross-functional collaboration and executive-level communication
• Deep knowledge of marketing platforms, CRM tools, and performance optimization
• Strategic thinker with a sharp analytical mindset and a passion for experimentation
• Experience in the investment industry, financial services, fintech, or other high-growth B2C environments is a plus
• Bachelor’s degree in business, marketing, communications, or a related field preferred

Please note: This is a hybrid role, with 3 days per week required onsite at Questrade's North York, ON office

We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities. We are happy to make any accommodations you may need throughout the interview process. We aim to create an inclusive environment and encourage diverse individuals to apply.

The Process

You will begin with an initial conversation with Artemis, followed by interviews with Questrade’s Director of Growth Marketing and key collaborators across marketing and product. A case or working session may be included to better understand your approach.

Your Artemis Canada partner, Carly Livingstone, will work closely with you throughout every step of the process.