Senior Manager, Product Marketing – Questrade

Who Is Questrade & How Are They Changing the World

Questrade is on a mission to help Canadians become more financially independent. Through innovative investing, trading, and wealth products, Questrade empowers people to build their financial futures with confidence. As part of a rapidly scaling team focused on transforming how Canadians save and invest, you’ll help bring new ideas to market that inspire action and deliver impact.

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How Will I Make An Impact?

• Architect and execute fully integrated go-to-market (GTM) plans for new products, features, and campaigns - translating business goals into clear audience, message, and channel strategies.
• Partner across Product, Brand, Legal, Support, and Growth to bring launches to life cohesively and efficiently.
• Develop crisp, compelling positioning and messaging that resonate with investors and differentiate Questrade in the market.
• Coach and guide engagement marketers on best practices in GTM planning, prioritization, and performance tracking.
• Collaborate with creative and media agencies to drive breakthrough ideas and ensure the right mix across offline and digital channels.
• Use insights and analytics to optimize campaigns, ensuring measurable impact on awareness, engagement, and customer adoption.
• Establish clear success metrics, post-launch performance reviews, and feedback loops to refine future strategy.

How Do I Know If This Is For Me?

• You love transforming big ideas into structured, high-impact marketing plans that connect strategy to execution.
• You’re motivated by clarity and focus, helping teams cut through noise to make smart, timely decisions about where to invest.
• You balance creative instinct with analytical rigour, using data and insight to guide messaging, targeting, and spend.
• You thrive in fast-paced, cross-functional environments where collaboration and coaching are key to success.
• You’re comfortable owning GTM end-to-end, from research and positioning through campaign execution and optimization.

Our Ideal Candidate Looks Like

• 8–10+ years of progressive marketing experience, ideally within financial services, fintech, or consumer technology.
• Proven track record leading large-scale, integrated product launches and cross-channel campaigns.
• Deep understanding of marketing fundamentals, strategic planning, customer insight, creative briefing, and performance measurement.
• Skilled at inspiring internal teams and agency partners to deliver exceptional work.
• Experience integrating offline and digital media to drive awareness and conversion.
• Analytical mindset with the ability to connect marketing outcomes to business goals.
• Collaborative and empathetic leader who enjoys coaching others and building GTM discipline across teams.
• Bachelor’s degree in Marketing, Business, or a related field (MBA an asset).

The Process

• Initial conversation with Artemis Canada
• Introductory meeting with Questrade’s Director, Product Engagement
• Cross-functional panel interview with key marketing and product stakeholders
• Final conversation with senior leadership

And of course, Ashley Gallant from Artemis Canada will work closely with you throughout every step of the process.

We’d love to hear from you — even if you don’t meet 100% of the requirements! Send a note to ashley@artemiscanada.com if you or someone you know may be interested.