Senior Manager, Growth Marketing - Questrade

Who Is Questrade & How Are They Changing the World

Questrade Financial Group is on a mission to help Canadians become much more financially successful and secure. Through its portfolio of financial services businesses, including Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo and Flexiti, the organization is helping Canadians invest, build wealth and navigate important financial decisions.

Founded in 1999, Questrade has grown from an online brokerage into a diversified financial services group with an ambition to challenge Canada's traditional banking model. By building its own regulated banking infrastructure instead of relying on third-party sponsor banks, it is laying the foundation for more connected experiences across banking, investing and wealth building. Built without outside equity funding and described by leadership as profitable, Questrade combines the staying power of an established business with the ambition of a technology-first challenger.

How Will I Make An Impact?

As Senior Manager, Growth Marketing, you'll help attract and convert high-value customers across Questrade's businesses as it advances a more connected vision for personal finance. The opportunity is not simply to generate more accounts, but to reach people whose needs and financial ambitions align with the long-term value Questrade can deliver.

Working closely with the Lead, Growth Marketing, you'll connect strategy with execution across paid acquisition, organic growth, digital experiences and integrated campaigns. You'll use customer insight, acquisition economics and experimentation to understand which audiences to prioritize, how to convert them and what creates value beyond the initial sign-up.

• Own and execute full-funnel customer acquisition strategies that bring high-value customers into the Questrade ecosystem.
• Lead growth economics, performance forecasting and channel investment decisions to drive efficient, profitable acquisition.
• Develop and optimize acquisition programs across paid media, SEO/AEO, website and app experiences, CRO and promotional offers.
• Use attribution, incrementality testing and funnel analytics to understand what is truly driving customer growth.
• Identify and test new acquisition opportunities, using customers' financial goals, attitudes and behaviours to inform audience strategies, creative, channels, offers and digital experiences.
• Partner closely with Product Marketing, Brand, Lifecycle, Analytics, Creative, Onboarding and Engagement teams to execute integrated growth initiatives.
• Lead relationships with external agencies, vendors and partners, establishing clear performance expectations and accountability.
• Build repeatable experimentation frameworks and growth playbooks that improve performance over time.
• Leverage AI and automation to improve speed, effectiveness and decision-making.

How Do I Know If This Is For Me?

You're a growth marketer who thinks beyond individual channels and account volumes. You understand that acquisition is only part of the equation, and that sustainable growth connects relevant customer needs, conversion, acquisition economics and long-term value.

You combine analytical rigour with commercial judgment and creative experimentation. You're equally comfortable discussing acquisition economics with leadership, reviewing funnel performance with analytics and working with creative and product teams to improve conversion.

You enjoy the complexity of a scaled organization but bring the ownership, curiosity and momentum of a builder.

• You love owning a problem from strategy through execution and measurement.
• You're energized by finding new ways to acquire valuable customers, not simply increasing media spend.
• You can interpret complex data and make smart decisions, even when the information is imperfect.
• You know how to build alignment and move initiatives forward across multiple functions.
• You're comfortable being accountable for outcomes without needing every contributor to report directly to you.
• You enjoy testing new ideas and building on what works.

Our Ideal Candidate Looks Like:

• 6+ years of progressive experience in growth marketing, performance acquisition or multi-channel growth strategy, with established Manager or Senior Manager experience preferred.
• Demonstrated success owning end-to-end customer acquisition programs in a high-growth or commercially ambitious organization.
• Strong understanding of paid media, SEO, conversion rate optimization, web experiences and integrated acquisition campaigns.
• Experience managing meaningful marketing budgets, acquisition forecasts and channel allocation decisions.
• Strong analytical capabilities, including attribution, incrementality testing, funnel measurement and growth economics.
• Experience building growth programs in-house while effectively managing external agencies and partners.
• Ability to lead complex cross-functional initiatives with teams across Product, Creative, Analytics, Brand and Lifecycle.
• Familiarity with modern marketing and analytics platforms such as Google Ads, Meta Ads, GA4, Amplitude, AppsFlyer, Northbeam, Haus, Ahrefs or Semrush.
• An AI-native approach to work, with an interest in using automation and emerging technologies to improve performance.
• Experience in B2C, e-commerce or financial services is an asset.

We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities. We are happy to make any accommodations you may need throughout the interview process. We aim to create an inclusive environment and encourage diverse individuals to apply.

Vacancy: This role is a backfill for an existing position.

Salary: The expected base salary range is 150,000–170,000 CAD, with additional short-term and long-term incentive opportunities.

Location: Greater Toronto Area. Hybrid, with at least three days per week in office (North York / Downtown offices available).

The Process:

• Initial Conversation with Artemis Canada.

• 60-minute in-person interview with Chris Diakos, Lead, Growth Marketing.

• 45-minute interview with Leigh Doyle, Director, Brand & Community Strategy, and Jillean Kearney, Director, Product Marketing.

• 45-minute interview with Vlad Akimenko, Director, Data Science & Analytics, and Tobiah Adam, Director, Growth Product Marketing.

• Final conversation with Feng Xie, Managing Director & Head of Growth.

And of course, your Artemis Canada search lead, Bracha, will work closely with you throughout every step of the process.

We'd love to hear from you, even if you don't meet 100% of the requirements!