Head of Marketing Strategy - Flexiti

Who Is Flexiti & How Are They Changing the World 

Flexiti sits at the intersection of fintech, retail, and consumer lending — a $1.6B+ platform serving hundreds of thousands of Canadian consumers through major merchant partnerships. Acquired by Questrade in 2023, they’ve spent the last year investing in the foundations: Braze for lifecycle orchestration, Databricks for analytics and segmentation, and a consumer mobile app that’s about to go live. Now they’re accelerating — expanding into new verticals, scaling high-velocity partnerships, and building the team and operating model to match their ambitions.

How Will I Make An Impact? 

Reporting to the President of Flexiti, this is the senior-most marketing role at Flexiti and the architect of the company's growth marketing engine. You'll lead a cross-functional team spanning lifecycle marketing, acquisition, analytics, and creative — moving at the speed of retail, embedding AI into core workflows, and owning the end-to-end customer journey from first touch to long-term loyalty. You will turn infrastructure into growth, data into journeys, and a B2B2C platform into a brand consumers actively seek out.

You know how to distill complex financial products into clear, compelling messaging and rally cross-functional teams around a shared growth narrative. You're data-driven, adaptable across stakeholders, and you build teams where people do the best work of their careers.

How Do I Know If This Is For Me? 

You’re excited and motivated to own the following: 

Strategy & Vision

• Define and execute Flexiti’s marketing strategy across lifecycle, acquisition, brand, and product marketing, aligned to company revenue targets and growth objectives.
• Own the marketing roadmap and P&L; translate executive priorities into actionable quarterly plans with clear KPIs and accountability.
• Build a modern, AI-first operating model where AI agents and automation are embedded in creative workflows, campaign builds, segmentation, reporting, and testing.
• Set the vision to elevate the brand from a behind-the-scenes financing product to a consumer-facing fintech brand people recognize and trust.

Lifecycle & Journey Orchestration

• Own the Braze implementation end-to-end: design, build, and optimize multi-channel journeys (email, push notification, in-app messaging, SMS) that drive activation, engagement, and retention. 
• Architect detailed customer journeys that respond to real-time behavioral signals for our merchant partners
• Obsess over the customer journey, map every touchpoint, identify friction, and relentlessly optimize for conversion and lifetime value.
• Partner with Product and Engineering to integrate lifecycle messaging seamlessly into the consumer mobile app (in-line promotions, push notifications, merchant offer hub).

Acquisition & Channel Expansion

• Develop B2B2C marketing programs for merchant partners with co-branded campaigns, lead generation tools, and performance dashboards.
• Build and scale digital acquisition channels (paid search, paid social, content, SEO, partnerships) with rigorous attribution and measurement.
• Launch and optimize the mobile app as a growth channel, driving downloads, first-session activation, and ongoing engagement through the merchant offer hub.

Analytics & Performance

• Establish a marketing analytics framework built on Databricks, unified dashboards, attribution models, cohort analyses, and predictive segmentation.
• Define and ruthlessly track the KPIs that matter: CAC, LTV, journey conversion rates, email engagement, push opt-in rates, app DAU/MAU, ROAS, and incremental revenue per campaign.
• Build a test-and-learn culture: run structured A/B and multivariate tests across channels, creative, offers, and journeys document and share learnings organization-wide.
• Report to internal and partner executive teams with clear, data-backed narratives on marketing’s contribution to growth.

AI & Martech Innovation

• Champion the adoption of AI agents across the marketing function, from creative and copy, to automated journey optimization, to intelligent segmentation.
• Evaluate, implement, and integrate new martech tools that increase speed, reduce cost, and improve personalization at scale.
• Stay ahead of industry trends in AI, martech, and fintech marketing, bring a point of view on what’s next and pilot emerging capabilities.
• Build internal AI literacy across the team; train, coach, and upskill marketers to work with AI as a daily collaborator.

Team & Culture

• Build, lead, and inspire a high-performing marketing team who are curious, data-driven, and energized by the pace of retail and Fin-Tech
• Foster a culture of ownership, speed, experimentation, and creative ambition, where the team ships fast and iterates faster.
• Manage agency and vendor relationships, holding partners to the same standards of performance and innovation as the internal team.

Our Ideal Candidate Looks Like: 

• 10+ years of progressive marketing experience with at least 5 years in a senior leadership role leading multi-functional marketing teams. 
• Experience in retail, financial services, lending or payments is strongly preferred.
• Deep, hands-on experience with Braze (or comparable journey orchestration
• platforms such as Iterable or Salesforce Marketing Cloud)
• Proven track record of building and scaling customer acquisition programs across both B2C and B2B2C channels, ideally in financial services, fintech, or retail.
• Strong experience with data platforms (Databricks or equivalent) for marketing analytics, segmentation, and attribution.
• Demonstrated obsession with KPIs and a data-driven decision-making approach, you can speak metrics fluently.
• Experience launching and marketing consumer mobile apps, including push notification strategy, in-app engagement, and app store optimization.
• A modern, forward-looking perspective on AI in marketing, you have already integrated AI tools (generative AI, AI agents, ML-driven personalization) into your team’s workflows and can articulate a vision for what’s next.
• Exceptional leadership skills, you’ve built teams from the ground up, managed creative and analytical talent, and created cultures where people do the best work of their careers.

We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities. We are happy to make any accommodations you may need throughout the interview process.  We aim to create an inclusive environment and encourage diverse individuals to apply.

Vacancy: This role is a newly created position.

Salary: Annual compensation is expected to exceed $200,000 CAD; details to be shared if selected for an interview

Your Artemis Canada partner, Carly,  will work closely with you throughout every step of the process.

We’d love to hear from you - even if you don’t meet 100% of the requirements! Send a note to Carly@artemiscanada.com if you or someone you know is interested!