Who Is Rove Travel & How Are They Changing the World
Rove Travel is building a marketplace for the world’s best homes. Their supply-acquisition model is unusual: instead of asking property managers to pay for another SaaS tool, Rove gives them Andora.ai, a free, AI-enabled operating system for running rentals. Andora brings cross-channel guest messaging, AI-assisted communication, calendar and availability management, operational workflows, revenue analytics, dynamic-pricing support, and distribution into one host experience. The bet is simple: build software property managers genuinely want to use, then make Rove the easiest place for their best inventory to transact.
The opportunity is significant: Rove is operating in an approximately $180B luxury rental market, where trips over $50K are growing rapidly. Andora has already helped Rove more than double its supply since launch, and the business is now focused on dramatically scaling the number of high-quality properties on the platform.
Rove is backed by investors including Daniel Gross, Immad Akhund, FMZ Ventures, Motley Fool Ventures, Humbition, FJ Labs, and others.
How Will I Make An Impact?
- Own the growth engine that gets qualified property managers and hosts to discover Andora.ai, activate the product, publish high-quality inventory, and ultimately transact on RoveTravel.com.
- Scale acquisition across paid search, paid social, SEO, content, free tools, programmatic pages, partnerships, referrals, and new channels.
- Build an organic acquisition engine rather than outsourcing SEO and content strategy to agencies.
- Personally launch, test, and optimize paid campaigns while managing external partners and creative resources where appropriate.
- Own activation from initial signup through property live and, ultimately, property transacting on Rove.
- Partner closely with Product and Engineering to turn Andora itself into a growth surface — improving onboarding, activation, referrals, incentives, lifecycle, conversion, and the path from using the software to listing and transacting on Rove.
- Design word-of-mouth and referral loops across hosts, brokers, local operators, and other partners.
- Build lifecycle marketing across email, web, and in-product messaging.
- Own attribution, funnel measurement, reporting, cost per activated property, and payback.
- Help Sales operate more effectively by generating qualified hosts and providing the case studies, collateral, targeting, and enablement required to convert them.
- Initially remain deeply hands-on while beginning to build the marketing function and team around you.
- Over time, potentially expand into guest acquisition, positioning, brand, and distribution strategy for RoveTravel.com.
How Do I Know If This Is For Me?
- You are happiest at the stage where there is a strong product and an enormous opportunity, but much of the growth machine still needs to be built.
- You have personally built and scaled a self-serve, product-led, marketplace, or SMB acquisition motion.
- You are comfortable moving between strategy and execution — writing copy, launching campaigns, inspecting funnels, building landing pages, analyzing data, and defining the next experiment.
- You think of SEO and content as growth crafts rather than simply channels to outsource.
- You enjoy working closely with Product and Engineering and have strong opinions about onboarding, activation, referrals, incentives, and conversion.
- You are highly quantitative and comfortable owning attribution even when the funnel is imperfect.
- You ship quickly and prefer learning through real experiments over extended planning cycles.
- You have worked in a high-growth startup environment and are comfortable with ambiguity, speed, and significant individual ownership.
- You use AI tools regularly and have developed a point of view on where they materially improve marketing execution.
Our Ideal Candidate Looks Like:
- Approximately 6+ years of growth marketing experience, with meaningful experience in a self-serve or product-led motion.
- Has built a growth function or meaningful portion of one rather than exclusively inheriting a mature machine.
- Has personally owned acquisition across channels such as paid social, paid search, SEO, content, lifecycle, referral, or other performance channels.
- Has demonstrated full-funnel thinking beyond lead generation, including activation and conversion.
- Has worked closely with Product and Engineering on growth initiatives.
- Has operated in an early or growth-stage startup environment, ideally around Series A-C.
- Marketplace, travel, real estate, SMB software, vertical SaaS, or related experience is helpful but not required.
- Has strong data fluency and can independently interrogate performance rather than relying entirely on an analytics team.
- Has evidence of building and shipping at speed.
- Founder, former founder, early-stage employee, or similarly entrepreneurial experience is particularly interesting.
- Comfortable joining as a highly hands-on operator today with the potential to build and lead a larger function over time.
We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities. We are happy to make any accommodations you may need throughout the interview process. We aim to create an inclusive environment and encourage diverse individuals to apply.
Vacancy:
This role is a newly created position.
Salary: Annual compensation is expected to exceed $200,000 CAD; details to be discussed if selected for an interview.
Location: Candidates in New York City or Toronto are preferred, while the role is open across North America.
The Process:
- Introductory conversation with Rove CEO Jonah Hanig
- Conversation with Rove’s Head of Business Development
- Practical/case-based assessment focused on growth thinking and prior execution
- Final-stage conversation with additional Rove leadership
