Who Is Blue J & How Are They Changing the World
Blue J is the leading generative AI solution for tax professionals. As a B2B SaaS company, Blue J’s customers are accountants and tax experts who rely on their market-leading software to deliver fast, accurate, and defensible answers to complex tax questions.
With the launch of their flagship generative AI product, they’ve consistently exceeded their revenue targets quarter over quarter and continue to accelerate their growth. The product roadmap is ambitious, customer-focused, and designed to deliver exceptional value at speed.
How Will I Make An Impact?
On the heels of their $122M USD Series D funding, Blue J is racing ahead with an ambitious product roadmap, and they’re hiring a Head of Demand Generation to support this next phase of growth. Reporting directly to the CMO, this role will design and execute the full-funnel demand strategy that fuels revenue growth: from high-volume PLG acquisition to targeted ABM programs for the industry’s largest firms.
In this role, you will:
- Build Blue J’s demand generation function, spanning PLG, inbound, lifecycle, and ABM programs for the IPA 500.
- Stand up an end-to-end Account-Based Marketing program, defining plays, ICP alignment, orchestration, and cross-functional execution with Sales.
- Lead the go-to-market launch of Blue J’s new PLG free trial (partnering closely with Digital Acquisition to optimize signups, activation, and conversion.
- Own demand capture, ensuring buyers with intent enter the funnel, convert, and progress, even without a traditional pre-opportunity structure today.
- Architect the full demand funnel, establishing measurement frameworks for awareness, engagement, qualified pipeline, and handoff to Sales.
- Lead, coach, and scale a growing team, including a Digital Marketing Manager and Campaign Manager, ensuring they can run sophisticated, multi-channel programs.
- Operationalize tight alignment with Sales, refining qualification, ICP prioritization, messaging, and handoff expectations with the CRO + BDR leadership.
- Navigate Blue J’s seasonal rhythms, using quieter tax-season months (Jan–Apr) to build ABM foundations, and scaling events, campaigns, and outbound engagement during peak months (May–Aug).
- Evaluate and shape the ABM + acquisition tech stack, advising on tools such as 6sense, intent providers, enrichment, and campaign orchestration platforms.
- Oversee paid programs, web performance, and agency partners, including AEO (Answer Engine Optimization - how Blue J shows up in LLMs like ChatGPT and Claude) and conversion optimization.
This is a builder role where you’ll shape the strategy, lead the function, and roll up your sleeves to help your team execute.
How Do I Know If This Is For Me?
- You’ve led demand generation in a high-growth B2B SaaS environment and thrive in a scale-up with strong PMF and big targets.
- You’re energized by owning the enterprise ABM motion and supporting the PLG motion, and know how to balance volume with precision.
- You enjoy building: funnels, measurement, inbound engines, outbound plays, and cross-functional processes from the ground up.
- You can operate strategically while still rolling up your sleeves to execute alongside a team.
- You work well with Sales, partnering closely on ICP, qualification, plays, and pipeline goals.
- You’re data-driven, experimental, and able to make decisions even without perfect attribution.
- You want to make a meaningful impact at a company with strong leadership, a differentiated product, and a massive market opportunity.
Our Ideal Candidate Looks Like:
- You’ve led demand generation for a B2B SaaS company, ideally helping scale from ~$10M to $50M+ ARR.
- You have hands-on experience building ABM programs, including tech stack, plays, metrics, and cross-functional orchestration.
- You’ve supported or owned PLG or free-trial acquisition motions and understand activation, conversion, and lifecycle levers.
- You excel at demand capture across paid, inbound, web, and lifecycle, driving high-intent buyers through the funnel.
- You’re a strong people leader who can coach junior marketers while building a high-performing, collaborative culture.
- You’re fluent in pipeline metrics, demand funnels, qualification, and how to align with Sales and BDR teams to hit revenue goals.
- You’re comfortable navigating an evolving tech stack and have experience with tools like HubSpot, Salesforce, Chili Piper, and ABM platforms like 6sense.
A Note on Location
We are excited to meet with qualified candidates and are grateful for everyone’s interest, however this is a hybrid position that requires applicants to be within driving distance of Toronto for 1-2 in person meetings a quarter. All candidates must be eligible to work in Canada.
What Blue J Offers You
- A rare opportunity to pioneer category-defining brand storytelling at the intersection of AI and tax, shaping how the market understands, trusts, and adopts Blue J.
- The chance to scale your impact from individual campaigns to a multi-market presence, building an enduring brand across North America and the UK.
- A mission-driven culture where your work directly advances clarity, efficiency, and accessibility in tax research.
- Competitive base salary, stock options, and benefits designed to support you and your family.
- Flexibility in how you work: primarily remote, with occasional travel to our Toronto office as needed.
- A collaborative, ambitious, and supportive team that values innovation, respect, and fun.
- The excitement of a fast-growing, well-funded company with clear momentum, and the resources to back bold initiatives.
The Core Values That Define Blue J’s Culture
- They are customer-focused
- They put the team interest before self-interest
- They are pleasant and playful
- They are open to better ideas
- They deliver on their promises
- They solve the tough problems
We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities. We are happy to make any accommodations you may need throughout the interview process. We aim to create an inclusive environment and encourage diverse individuals to apply.
The Process:
- Meet Deb, Director of Talent Acquisition
- Chat with Lindsay, Chief Marketing Officer
- Chat with Sean, Chief Revenue Officer
- Present your ideas to a small group of stakeholders
- Meet the Team
- Final Interview with Blue J’s CEO
And of course, your Artemis Canada partner, Carly, will work closely with you throughout every step of the process.
We’d love to hear from you - even if you don’t meet 100% of the requirements!
Send a note to Carly@artemiscanada.com if you or someone you know is interested!
