Director, Marketing Analytics & Insights - Questrade

Who Is Questrade & How Are They Changing the World 

Questrade is on a mission to help Canadians achieve financial independence. They’ve built one of the country’s most recognizable investing platforms, empowering people to take control of their money and make smarter financial decisions. With a customer-first mindset and a challenger mentality, they are building products and experiences that empower users.

Now, they’re reimagining their data & analytics function, with ambitious goals ahead and a new operating philosophy. As they build out their growth/acquisition organization under a new data-first, startup-minded VP of Growth, they’re investing in creativity, experimentation, and speed to help tell their story in a modern, performance and data-driven way.

Learn more from their recent Product Showcase ‘The Dawn of Investing’ here.

How Will I Make An Impact? 

This role will be critical in bringing together analytics capabilities into a cohesive, full-funnel strategy that drives measurable business impact through: 

• Leading and scaling the analytics and insights function, delivering actionable insights that shape business decisions, customer experience, and marketing effectiveness
• Defining and operationalizing advanced analytics frameworks to optimize campaigns, product experiences, and overall performance
• Unifying analytics across Growth, Product, and Finance to create a single, end-to-end view of the customer journey-from acquisition through engagement, monetization, and retention
• Establishing a scalable data governance foundation by standardizing tracking, taxonomy, and metric definitions across the organization
• Shifting the organization from reactive reporting to proactive, insight-driven decision-making that informs strategy and investment decisions
• Partnering with senior leaders to connect product and marketing investments to revenue outcomes, cohort value, and overall business performance
• Building and enabling a culture of rigorous experimentation and predictive analytics to support ambitious growth targets

How Do I Know If This Is For Me? 

• You’re a strategic analytics leader who knows how to translate data into clear, actionable direction for the business
• You’ve led teams and enjoy developing talent while raising the bar on analytical thinking and execution
• You’re comfortable operating cross-functionally and influencing stakeholders at all levels
• You’re energized by the opportunity to bring structure and clarity to an evolving analytics ecosystem
• You thrive in ambiguity and enjoy building from the ground up - connecting teams, aligning priorities, and creating a shared vision
• You think in systems, not silos, and are motivated by solving full-funnel business problems
• You balance strategic thinking with hands-on leadership - able to guide teams while staying close enough to ensure quality and impact
• You’re passionate about moving teams towards practical, business-driving outcomes

Our Ideal Candidate Looks Like: 

• 8–10 years of progressive experience in analytics or a related field, with at least 5 years in a senior leadership role
• Proven experience building and leading high-performing analytics or data science teams
• Strong technical foundation in data analysis and modern analytics tools (e.g., SQL, Python, R, cloud platforms)
• Familiarity with using popular machine learning frameworks and libraries like PyTorch,Keras, SciKit-learn, sparkML etc 
• Excellent communication skills with the ability to influence senior stakeholders
• Experience leading across multiple analytics functions (e.g., web analytics, data science, experimentation/CRO) and bringing them together under a unified strategy
• Strong point of view on data governance, including instrumentation, taxonomy, and consistent metric definition across teams
• Track record of evolving data science teams from reactive or academic models into high-impact, business-aligned partners
• Deep understanding of full-funnel analytics and how to connect growth, product, and financial outcomes
• Strong business and financial acumen, with the ability to tie analytics work directly to revenue, investment decisions, and P&L impact
• Experience in high-growth or scaling environments, with exposure to ambitious performance targets and measurable outcomes
• Ability to build predictive models that incorporate both internal performance data and external market dynamics
• Experience in financial services or fintech is an asset, but not required

We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities. We are happy to make any accommodations you may need throughout the interview process.  We aim to create an inclusive environment and encourage diverse individuals to apply.

Location: This role is hybrid, with 3 days per week in-office at the North York HQ, and flexibility to spend one of those days at the downtown Toronto office. In-office time has been intentionally designed to support strong collaboration and team connection.

Vacancy: This role is a newly created position.

Salary: Annual compensation is expected to exceed $200,000 CAD; details to be shared if selected for an interview. 

The Process:

• Intro chat with the Artemis Canada team to learn more about your background and motivations.
• First conversation with Questrade’s VP of Growth (Feng) to discuss the vision for the role and your experience.
• Follow-up conversations with members of the growth team to explore collaboration and fit.

And of course, your Artemis Canada Partner, Leigh,  will work closely with you throughout every step of the process.

We’d love to hear from you - even if you don’t meet 100% of the requirements! 

Send a note to Leigh@artemiscanada.com if you or someone you know is interested!