As a recruitment partner to North American tech companies, we’ve had the opportunity to talk with hundreds of high-growth start-up and scale-up leaders about their experiences, aspirations, motivations, and of course…. their compensation strategies!
When establishing a target compensation range for a new search, clients always ask us “What are you seeing in the market right now for a role like this?”. Since we’re having these conversations on a regular basis, we thought we would pull back the curtains and share some insights to help you create a competitive compensation package. Alternatively, if you’re on the hunt for your next challenge, we hope you’ll find this data to be useful in the negotiation process.
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In this edition, we're shedding light on the compensation landscape for Design Leaders at the Principal Designer and Head of Design Levels. Our journey through recent Product Design leadership searches has uncovered fascinating trends that we're excited to share.
Without blogsplaining™ too many unnecessary details for our already savvy readers, let's quickly outline the job titles encompassed in our analysis of the Product Design umbrella.
While many of our candidates carry broad titles such as Head of (Product) Design and Principal Designer, their diverse backgrounds unveil a variety of titles that specifically target different aspects of the product design spectrum. These can include:
In our dataset, the roles and titles of Product Designer and UX Designer are the largest groups, with Product Design more common in leadership roles (ie. Head of Product Design, Principal Product Designer, etc.). Although compensation doesn't vary significantly between these roles, they differ in focus: Product Designers have a holistic, end-to-end approach, covering aesthetics and functionality, while UX Designers specialize in user-centric design, interaction, and usability testing. For the purpose of this snapshot, Head of Product Design and Principal Product Designer will capture data points from both title varieties.
Our analysis of compensation in tech start-ups and scale-ups focuses on the top 20-25% of product design leaders, offering insights into how they blend base and variable pay, with data mainly from those with proven success in product-oriented companies.
This data represents volunteered current compensation (CAD) aggregated at the 25th, 50th and 75th percentiles.
Each individual was part of a SasS startup or scale-up based in Canada at the time they were in conversation with a member of the Artemis Canada team. Data points were collected between Jan 1, 2022 and present day, from Product Design searches completed by Artemis Canada. No data from secondary survey sources has been used in this analysis.
In our previous Salary Snapshots we’ve seen some disappointing trends in regard to pay equity between male and female candidates. Most notably, in our Marketing Leadership Salary Snapshot we observed a staggering wage gap of 26.5% at the VP level, a difference of 70K. We’ve got work to do here.
Our sample of Product Design leaders, however, provided us with a unique opportunity to do a fair comparison between male and female candidates; our recent search pipelines had a 1:1 male-to-female ratio from the screening stage through to placement.
In our data sample, we observed a salary difference of 3.2% in favour of men at the Principal level, yet a 2.6% difference in favour of women at the Head level. This is the lowest difference among all of our snapshots, and the first one that shows a reversal at different levels. The small difference in salaries between different groups suggests it's more about the number of people surveyed than a real trend. What's more important is that the salaries at both levels are very similar, showing that equal pay for men and women in design leadership roles might be happening faster than in other job areas.
Curious about how demand for diversity is shifting salaries in other roles? Check out our recent blog posts.
Product Design Leaders navigate a dynamic landscape where design extends far beyond having a “good eye”. The industry's evolution, as captured by the InVision Hiring Survey, underscores the multidimensional skillset required for success. In addition to core competencies in user experience (UX) and user interface (UI) design, leaders are increasingly valued for their proficiency in non-design skills.
Our snapshots provide valuable and current insights, derived from a select sample of individuals with verified and noteworthy experience in successful Canadian companies. This data, gathered from our recent searches, offers a more focused and relevant perspective than standard salary surveys.
In the dynamic landscape of employment, salary data transparency acts as a transformative force benefiting both employers and job seekers alike. For employers, it provides a strategic advantage by aligning compensation packages with industry benchmarks, fostering equity, and enhancing recruitment appeal. Job seekers, armed with this knowledge, navigate their careers more strategically, negotiate effectively, and make informed decisions, contributing to a more open, fair, and empowered job market.
We believe that our Salary Snapshots are an effective delivery method for this data with our 4 T’s model:
Targeted: Specializing in the tech and innovation industry, our data reflects the compensation landscape of tech companies, making it directly relevant to your world.
Timely: Unlike traditional reports with multi-year lags, our 2023 salary data is up-to-date, providing you with the latest insights.
Trustworthy: Unlike free crowdsourced data, our information comes from one-on-one conversations with candidates actively involved in searches for our clients, ensuring reliability and accuracy.
Trim: We're agile and focused, offering a concise snapshot of current compensation trends, avoiding lengthy reports while retaining all the essential contextual information and analysis.
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Created and published in December 2023