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VP Marketing, Unitron - Sonova

Who Is Sonova & Unitron, and How Are They Changing the World?

As the world’s leading hearing care provider, Sonova is not just a company that makes products: they are a team on a mission to help people enjoy the delights of hearing. Their core brands - Phonak, Unitron, Hansaton, Advanced Bionics and AudioNova- develop products that push the limits of technology and enable a life without hearing limitations while redefining the future of their industry.

How Will I Make An Impact?

This role is crucial to Unitron's success globally. As the VP Marketing for Unitron, Hansaton and private labels brand globally, you will own strategy and position, product development, customer experience, and communications of these areas to the global hearing instrument market. You'll support your team (5 direct reports, 21 indirect) in growing market share by 2x the market's natural growth globally, while working cross-functionally with other brand leaders across the organization. 


You will:

  • Facilitate and communicate the strategy and position for Unitron, Hansaton and private labels in a way that is compelling, elevates brand, and delivers growth in sales and profitability.

  • Deliver long term roadmaps for the business (both product and marketing).

  • Ensure that both product lines are effectively planned and managed, and launch products with high impact (including branding, messaging, training, and all communications to Group Companies and the market.

  • Define the customer experience offered to Unitron customers and deliver the programs and initiatives that will shape that experience.

  • Work with their wholesale sales organization to maximize sales in their core business and private labels, while partnering with Group Companies to deliver global success for Unitron.

  • Ensure infrastructure, training and tools are in place to deliver the Unitron message to the marketplace effectively (including global rollout, digital marketing, translation services, information delivery systems, technical documents and event management).

  • Develop and manage all corporate marketing budgets and expenses.

  • Provide leadership that fosters a positive and effective culture and spirit within the company.

How Do I Know If This Is For Me?

You’re an empathetic and driven marketing leader who thrives in a constantly changing environment. You have experience in the B2B medical device industry and recognize the nuances and opportunities of this space. Big challenges excite you, you thrive when given the space to challenge the status quo, and you can motivate your team to achieve tough targets!

Our Ideal Candidate Looks Like:

  • Marketing leadership experience in a global B2B environment 

  • Experience in healthcare via comparable markets that sell industrial med-tech products to retail (optical products, battery industry, medical care devices, etc.)

  • Track record in driving and growing business through successful development and implementation of innovative marketing strategies.

  • Experience leading global brand development.

  • Proven experience leading highly effective and engaged teams 

  • Excellent financial, planning, implementation and communication skills. 

  • Absolute integrity, high level of ethics and trustworthiness.

  • Flexibility in changing and growth oriented environments.

  • Outstanding communication and negotiation skills, able to express themselves at a professional as well as at a general business level, internally and externally. 

  • Ability to motivate, coach, and develop your team to achieve targets and create a strong team spirit 

We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities.  We aim to create an inclusive environment and encourage diverse individuals to apply.


The Process:

After a screening call with Carly or Negin, the interview process is: 


  1. Vice President, Global Product and Portfolio Management & Director, Corporate HRM Marketing

  2. Group Vice President

  3. Third Party Assessment

  4. Vice President, Human Resources, Americas


And of course as your Artemis Canada Recruitment Consultant, Carly or Negin will work closely with you throughout every step of the process.

This mission-driven company is present in over 100 countries across the globe with over 14,000 dedicated employees. They generated $2.9 billion USD in fiscal year 2020/2021 and show no signs of slowing down anytime soon. With over 1800 patents and 9 sub-brands under the Sonova brand, they’re impacting millions of lives across the world. 


Their impact doesn’t end with their product - it’s just the beginning. Sonova’s Environmental, Social and Governance initiatives make tangible impacts on their employees and the world: For example, 49% of their line managers are women, and since 2017 they’ve reduced their greenhouse gas emission intensity by 23%.

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Does this sound exciting to you?
Get in touch with us!

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