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Product Marketing Manager - Altus Assessments




Are you looking to join an organization on a mission to help academic admissions teams move beyond booksmarts to look at the whole person and make decisions with ease and confidence? Are you passionate about marketing new products, owning full-funnel marketing, and ready to roll up your sleeves? If so, this may be the right opportunity for you.

Who IAltus Assessments & How are they changing the world?

Altus Assessments is here to create a world served by exceptional professionals. Their products (Casper, Snapshot, and Duet) help higher education institutions to look beyond book smarts, seeing a clearer, more holistic view of applicants. It’s used by 360+ academic partners in Canada, US, Australia (and growing!) with 150,000+ applicants taking the test each year, and covers 90% of all US medical school applicants. They also host the Admissions Summit, an annual 2-day conference, and power the Alo Grant, an annual $100,000 research fund.

How Will I Make An Impact?

You’ll join a team with a genuine interest in creating a world served by exceptional professionals. You’ll market new products that help improve how higher education admissions processes select for people skills, and how these skills are evaluated and taught within the programs themselves. This is a team tackling tough problems - like  how to evaluate empathy in someone who wants to train to become a doctor!


Reporting to the Director of Product Marketing, you’ll work with the growth team to explore new and existing products in new markets. You’ll work with a Solution Marketing Manager to understand a new market, and how your product can solve a need in that market. From there, you’ll build and own the marketing playbook, including buyer personas, messaging, pricing and packaging, internal and external communication, competitive landscape, and sales enablement development. You’ll manage the engagement and conversions throughout the lifecycle with new products. You’ll lead advisory panels and interview market partners in the journey of defining new products that solve important problems. Your experience owning the growth strategy of existing products into new markets and running beta plans of new products will help you thrive in this role!

How Do I Know If This Is For Me?


  • You’re passionate about understanding the customer lifecycle and identifying opportunities for growth and optimization

  • You know that piloting new products requires collaboration, and you enjoy working with your fellow growth product managers

  • You’re endlessly curious - you’re eager to investigate and test new channels to communicate with their existing customers

  • You’re excited about running marketing campaigns, creating and testing messaging and other growth experiments end-to-end, including design, strategy, and execution

  • You live and breathe metrics! With the help of digital marketing, you’ll measure the impact of each campaign, scale successful campaigns, and automate campaigns and improve targeting

  • You enjoy the prospect of working cross-functionally with product, development, and creative to meet ambitious growth targets

  • Communication is key - you’ll transition the knowledge gained from pilots back to the marketing team

  • You have a “roll up your sleeves” approach to work - you’re not afraid to get your hands dirty!


In 12 months:


  • You’ll have an intimate understanding of their customers and their needs

  • You’ll be a source of new ideas around strategy for both sales-and product-led growth

  • You’ll be known as a champion of cross-functional meetings and workshops that drive collaboration and proper prioritization of marketing activities!

  • You’ll have a proven and trusted blueprint for entering new markets

  • You’ll be known as a subject matter expert to our team and external partners who view you as curious, caring, and driven to solve complex problems using smart marketing initiatives!

  • You’ll have shown that you’re a superstar at analyzing a potential market, driving forward marketing plans, and identifying pain points where Altus can fit

Our Ideal  Candidate Looks Like:

  • You’re an experienced product marketer with direct experience working in a growth product marketing capacity

  • You have a background in B2B or B2C marketing. Bonus points if you’ve had exposure to higher education!

  • You’re highly organized, strong on the analytical side, and a skilled oral and written communicator

  • You thrive in a fast-paced, entrepreneurial, start-up environment

  • You’re genuinely interested in and curious about edtech!


We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities.  We aim to create an inclusive environment and encourage diverse individuals to apply.

What’s the Process?


Altus Assessments is hyper-focused on delivering a positive candidate experience. The general hiring process looks like the following:


Introductory phone screen: Chandra (Altus’s Recruitment Specialist) will review your profile and, if selected, schedule a phone call to get to know you better and tell you more about the role and company.


If you pass the phone screen, you’ll have a video chat with their Director of Product Marketing, Rebecca, to discuss your experiences in more depth.


Once passed, you’ll have a remote team interview where you’ll virtually meet with 4-6 members of the Altus team to assess your technical skills, values fit, and cultural add. You may be asked to complete a short task that closely mirrors some aspects of the role. 

After references checks, it’ll be over to the hiring manager to make a decision, with the potential for a quick additional call. 


Offer! If you’re a great match for Altus, and they’re a great fit for you, an official offer will be made!

We’d love to hear from you - even if you don’t meet 100% of the requirements! Send a note to if you  or someone you know if interested!


Does this sound exciting to you?
Get in touch with Carly!

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