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Product Marketing Manager- Auvik

Are you looking for a high impact, strategic role? Do you want to be the go-to expert for client insights and market intelligence?

Who Is Auvik?

Founded in 2011, Auvik is a cloud-based network management software. They help organizations of all sizes get insight and visibility into their systems - monitoring efficiencies, automating manual network management tasks, streamlining operations, helping to manage business risk and strengthening relationships between teams. 

Their work has always been mission-critical, but even more so now given the current environmental impacts of COVID causing many teams to work remotely. Now, and in the future, secure networks are (and will be) fundamental to any successful business. 


With over 2000+ customers globally, this mighty team is changing how networks run the world. They were ranked 3rd in Deloitte’s 2019 Technology Fast 50, and 12th in their Fast 500. They ranked 25th in Canadian Business’ Top New Growth Companies and were 3rd on the Globe and Mail’s Canada’s Top Growing Companies.


They’re ready to put their foot on the gas and grow into the Enterprise space, with your help. And they’re doing it the Auvik Way: “Wow our customers. Be agile. Commit. Shit happens. Kindergarten rules apply. No assholes. Winner takes all.”

How Will I Make An Impact?

Reporting to the Director, Product Marketing, you'll be responsible for developing and executing a go-to-market strategy for one of the markets Auvik sells into. This means managing product launches, market/competitive analysis,  persona development & customer journey mapping, campaign & content creating, and managing funnel performance.  

You'll also be a as a product and market evangelist. You'll collaborate with our marketing, product management, sales, and customer success teams to develop innovative programs and content that drive demand. Having keen attention to detail and an eye for quality are critical to the role’s success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. 

How Do I Know If This Is For Me? 

As their Product Marketing Manager, you will:

  • Be the expert on their buyers: their problems, how they buy, and the markets they work in

  • Understand market changes and how they impact customers

  • Create marketing plans, product positioning and message that resonates with buyers in current and new market segments

  • Equip go-to-market teams with training content to better understand key buyers

  • Champion Auvik's brand internally and externally 

  • Engage directly and encourage the team to listen to their prospects and customers to develop a deep understanding of the challenges they face. Help to identify where and how Auvik’s products map to these challenges and deliver value.

  • Collaborate regularly with members of the broader marketing, product management, sales and customer success teams to ensure alignment, develop high-impact GTM plays and assets and get feedback on program effectiveness 

  • Provide input into the marketing plan for the product, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

Do I Have What It Takes? (Requirements)

  • Product marketing experience or network management or IT market-facing experience (both is even better!)

  • Data-driven mentality 

  • Exceptional ROI-tracking skills - you can track what is or isn't working 

  • Strong public speaking skills, comfortable in front of large, senior groups, and a solid communicator

The Process:

As your Artemis Canada Recruitment Consultant, I’ll work closely with you through every step of the process. After an initial call with me, the interview process is:

  1. An interview with the Director, Product Marketing

  2. An interview with the VP, Marketing 


We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities.  We aim to create an inclusive environment and encourage diverse individuals to apply.

If this sounds like you or you have someone to recommend, send me a note at


Does this sound exciting to you?
Get in touch with Ashley!

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