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Artemis Update- February 2023

We're all ready for the spring thaw, and so is the tech community as funding and talent markets heat up! Join us as we take a look at news, funding, all the moves, leadership opportunities, and some hot insights.


Grant Gingrich is now VP Operations at evolutionQ

Michael Greenspan joins Auvik Networks as Engineering Manager

Melanie Dubois is now the Marketing Director at Vivid Machines

Josh Siegal joins 7shifts as VP People

Saj Jamal is now VP Marketing at IMAX | SSIMWAVE

Jodi Kovitz is now Chief Executive Officer at HRPA

Nicholas Bertram joins Flashfood as President and COO

William James W. is now Director of Architecture at Avidbots

Rob Payne joins Conga as Chief Product Delivery Officer

Oliver Fisher is now CTO at Homebase

Inbal Sarig joins Tipalti as Director of Product Marketing

Kelsey McGuckin joins Push Operations as Director of Partnerships

Eric Bencina joins Avanti Software Inc as Director, Infrastructure, Data & Operations

Jayme Smithers is now CRO at Centrical

Michael Jacobs joins OpenText as Director, Talent Acquisition


Managing Director, Digital Engineering- Loyalty SaaS + Agency- Toronto (Hybrid)

Senior Director of Marketing - Enterprise Saas (Remote) - Email to learn more

VP Engineering- Community Engagement/Data- Email to learn more

Head of Product- Fintech- US/Canada- Email to learn more

Coming soon-

VP Business Development- IT Services/Consulting/Professional Services- Calgary- Email to learn more

Manager/Director of People Operations- Data Management/ Enterprise SaaS- Email to learn more

Innovation Engineering Roles- Infrastructure/ Network Management- Email to learn more

VP Marketing- Data Management/Enterprise SaaS- KW- Email to learn more

VP CX- Data Management/Enterprise SaaS- KW- Email to learn more


Here's a brief guide to help you understand the benefits of working with fractional executives and how they can support your team.

Click here for blog post


“I need a leader who can spend 25% of their time doing critical strategy and planning and leadership work, but then spend the other 75% doing tactical stuff" We hear this a lot. Fractional leadership is often the right answer. With our Fractional Exec Practice, we’re connecting a qualified and curated roster of fractional leaders with startups and scaleups that have very specific needs. Our team has spent 25+ years building relationships with tech leaders who have experience tackling critical finance, HR, go-to-market and tech challenges. Contact us to learn more about how to add a fractional leader to your team, or to become part of our Fractional Exec Roster!

Spotlight > Our Fractional Leader of the Month

Title: VP People & Culture

Location: Vancouver, BC

Diversity: Female

Background: Strategic People & Culture leader and builder. From financial services to scaling tech companies this leader has seen every stage (seed --> series B, series D --> profitable, public). She enjoys building from scratch and acting as a strategic coach and business partner to executive teams. This leader has experience leading P&C programs from ideation through implementation and wrapping them all up with effective change management communications. Her expertise also ensures the appropriate timing of P&C initiatives to align with a company's path to profitability. With a keen understanding of how to maximize employee experience, she's led organizations to be recognized by several employee experience awards and 'Best Place to Work in Canada' categories: Best Startup, Best Place for Professional Development, Best Place to Work in Canada top 30 List, and more.

Looking for: Fractional People & Culture leadership roles.

Capacity: 1.5 days/week Email to learn more


Immigrants of Tech is spin-off from our 'Humans of Tech' series that is designed to focus on the inspiring stories of newcomers to our tech ecosystem.

Meet Sreya, who we helped to place as Head, Technical Innovation at Farm Mutual Re. Sreya brings her passion for innovation and her expertise in technology like machine learning to Farm Mutual Re. Previously, she's worked in smart home equipment, and medical AI teams, and has experience partnering with top brand names globally to make innovative technology accessible to all sectors.

Click for Sreya's story.


It’s client love time, where we highlight one of our incredible clients: what they do, why we’re excited to partner with them, the good they’re putting into the world, and what we’re currently working on together!



Founded and headquartered in Vancouver, BC, with employees in BC, Ontario, and outposts in Tokyo, Japan, Oslo, Norway, and Barcelona, Spain

What do they do?

Kristoffer Vik Hansen, Josh Andrews, and Alexey Indeev founded Spare in 2015 with the vision of enabling anyone to plan, launch and analyze a smart transportation service…in one click.

From the environmental impact of empty seats in cars and the challenges faced by riders with disabilities, they saw inefficiencies and waste in the transportation system everywhere they looked. Fast forward to today and Spare is a leading provider of mobility software targeting paratransit and the B2B space (think: Uber for companies). Their platform lets transportation providers in both public and private sectors automate their network’s day-to-day on-demand mobility operations.

With an oversubscribed 18M Series A led by Inovia Capital, Spare is delivering a transportation system where people won’t have to choose between convenience, availability and sustainability.

Our partnership origin story:

Our partnership began in early-2022. Like many of our partnerships, it began when a leader in our network provided a positive recommendation, knowing that the Artemis Canada team would be well positioned to help this growing business.

Fresh on the heels of their Series A and hiring/scaling quickly, they were ready to hire their first HR/People leader. They needed a leader dedicated to people and culture; prioritizing diversity, equity, and inclusion from the ground up would be critical to their success as a business and to understanding their customer base (largely women and people with disabilities). On top of that, they needed someone to oversee (but also get in the weeds on) engagement, leadership development, compensation, and any other growing pains that emerged. We placed Mijay Pavon - a powerhouse people leader and a perfect fit for Spare’s stage and needs!

Since placing Mijay, we’ve also placed Spare’s very first VP Marketing, Lynda Chau! Lynda’s domain expertise + passion for transportation, mobility and smart cities, in addition to her experience scaling B2B SaaS companies (and owning product positioning, demand gen, brand awareness and more), made us believe that unicorns really do exist.

Together, this team is changing the face of transportation and mobility. Stay up to date with the Artemis Update for more to come from our partnership with Spare in the coming months!


Kitchener-Waterloo-based Plum has secures $8 million CAD to help big businesses navigate tight labour market

Federal government reveals breakdown of $700 million renewed commitment to innovation clusters

Waterloo-based eleven-x selected for one of the biggest deployments of smart-parking technology in North America

Mappedin raises $8.6M in Series A round

Movement51 launches investment readiness education program for women entrepreneurs across Canada

Real Ventures partners with Panache, Inovia to relaunch FounderFuel Accelerator

Garmin Canada to expand Alberta presence, hire for 200 STEM jobs

Newly-named Canada Innovation Corporation will see its budget double to $2.6 billion to absorb IRAP


Canadian tech funding powered by - British Columbia | FinTech | $1.0M

LATYS - Quebec | Communications Infrastructure | $3.0M

The Rounds - East Coast | HealthTech | $6.7M

Conquest Planning - Other | FinTech | $24.0M

Jobber - Alberta | SaaS | $133.7M

Peggy - Toronto | Marketplace | $10.8M

Croptimistic Technology - British Columbia | AgTech | $9.1M

PreVu3D - Quebec | 3DTech | $10.0M

Clinify - Alberta | Electronic Health Record (EHR) | $2.0M

BluWave-ai - Ottawa | SaaS | $9.5M

Bright Breaks - East Coast | HealthTech | $1.4M

Goose - British Columbia | InsurTech | $4.0M

Xaba - Toronto | Robotics | - - Waterloo Region | HRTech | $8.0M

System-3 - Toronto | SaaS | $3.6M

Mappedin - Waterloo Region | SaaS |

AAVAA - Quebec | HealthTech | $2.0M

Future Fields - Alberta | AgTech | $15.1M

IrisCX - Alberta | SaaS | $6.2M



Forging Ahead: Leveraging Tech to Revolutionize Healthcare in Canada Date: Wed, March 29, 2023 Time: 11.30AM to 1.30PM EDT

Healthcare is a pressing issue for Canadians, with significant inequities, an overburdened system, and an increased prevalence of chronic diseases.

But Canada also has huge resources in the form of talented healthcare workers, researchers, and tech leaders. Through collaboration and technology, they can revolutionize our healthcare system.

The Communitech Future of Health program is working to improve Canadian healthcare through made-in-Canada tech solutions. From secure new communication tools among healthcare stakeholders to using AI to measure dietary intake and prevent disease, these companies are making a real difference. And with the proper support, they have the potential to make an even bigger impact.

On March 29, CityAge and Communitech will co-host a digital event to profile these innovators and show how through collaboration we can make rapid progress to solve our healthcare problems and build a healthier Canada for all.

Click here to register.

Send us your questions about hiring and retaining top talent in tech!

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