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Product Marketing Manager - VersaPay

Are you excited by the idea of using your experience to define a role? Are you excited by the idea of joining a scaling company and growing your product marketing skill set? Then the Product Marketing Manager role may be a good fit for you!

Who Is VersaPay?

VersaPay is automating the payment space with software to enable faster and more efficient ways to reconcile Accounts Receivable.


With 100% YoY growth, their mission is to change B2B Payment – from how invoices are crafted and delivered, to how payments are received and accounted for.

With thought leadership, envelope-pushing technology, premier customers, and an amazing team, they are doing just that… They are creating and delivering the new standard in AR Automation.

VersaPay was founded in 2006 and went through two rounds of funding worth over $15.5M. The company went public in 2010 (TSX-V: VPY) and they’re showing no signs of slowing down. They grew from 30 to 100 employees over 2017 alone.


VersaPay’s core values:

Curiosity – We learn quickly. We ask why…a lot. We love inventing new and better ways

Commitment – We are all-in. We give our best on every assignment

Honesty – We do what we say and say what we mean. We earn the trust that’s placed in us

Results – We get things done. We balance our curiosity with a drive to deliver


They're located in the heart of Toronto’s Financial District at King and Young.

How Will I Make An Impact?

This is the very first dedicated Product Marketing hire for VersaPay so there’s lots of room to help to define and shape the role to leverage your key strengths and to grow with the team.


As the Product Marketing Manager you’ll get to:

  • Figure out how to effectively position the VersaPay product in the market - creating content pieces (alongside product management and marketing) that sets the tone for product

  • Work with the executive team, product, and sales management teams to analyze current product strengths, weaknesses, opportunities and threats, and create plans for improvement 

  • Partner with product management to understand features, and develop strategies and campaigns to streamline feature inception and adoption 

  • Monitor the competitive landscape to address the strengths of, and opportunities for, the VersaPay product

  • Champion release campaigns - educating the sales teams about the new functionality and working with marketing to create sales tools 

  • Be a thought leader - speaking at relevant industry and VersaPay conferences, writing articles and blogs, visiting customers and setting the tone and direction for social media campaigns 

How Do I Know If This Is For Me? 

  • You love working in a collaborative work environment

  • Where there is a lack of process, you take the initiative

  • You take on more responsibility when you see something that needs to be done or structured

  • You want to build your skill set and career path while being part of the journey of a scaling company

Do I Have What It Takes? (Requirements)

  • You are an experienced Product Marketing Manager with 5+ years of work experience 

  • You are deeply knowledgeable of fundamental product marketing principles

  • You are adept at managing competing priorities and working effectively under the pressure of time constraints in a fast-paced, complex, collaborative and team-oriented environment

  • You have a strong knowledge of Accounting practices and exposure to Accounting Software is preferred

  • You have a strong understanding of SaaS software solutions

Does this sound exciting to you?
Get in touch with Erin!

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