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Head of Marketing-Bloom

Are you looking to join a rapidly growing startup on a mission to change the aging narrative and redefine retirement for adults 50+? Are you passionate about building community, tackling big challenges, and ready to roll up your sleeves? If so, this may be the right opportunity for you.

Who Is Bloom& How Are They Changing the World?


Bloom is a community of adults 50+ learning, connecting and redefining a new phase of life. They’re on a mission to change the aging narrative and redefine retirement. Many of us spend longer planning a 2-week vacation than we do planning for our retirement. And although there’s plenty of tools and services available to help us prepare to transition financially, there’s not much out there to help us with all the other transitions that we’ll experience.


Who will I become when I retire - when I’ve given up my current identity, knowledge, and power? How do I find meaning and purpose? How do I handle the changing relationships with my children, family, and friends? How can I overcome old habits and the self-sabotaging thoughts that no longer serve me?


These issues remain out of traditional retirement planning conversations, so we end up without a plan for the mental, social, physical, and spiritual aspects of retirement that many of us are faced with.


This is why Bloom was founded. To unravel the wide range of thoughts and feelings that can surface - even those that are hard to talk about - and create a safe and welcoming space to explore them together.


Backed by top tier venture capitalists in NYC and SF, this Toronto based company is now seeking a growth-oriented Head of Marketing to take them to the next level!

How Will I Make An Impact?


As Bloom’s very first Head of Marketing, you’ll report directly to the CEO and work alongside a small but mighty executive team. In this foundational role, you’ll have ownership of:


Strategy + Execution: Effectively develop a holistic marketing strategy and plan that includes demand generation, brand, product marketing, customer marketing, and content marketing


Brand: You’ll work with Bloom’s Chief Brand Officer to build and maintain the company brand, including messaging, tone, design, and public and analyst relations to drive heightened awareness and brand loyalty


Cross-Functional Collaboration: You’ll maintain strong communication and collaboration with Community and Product teams to deliver on marketing objectives


Team Building: You’ll lead, coach, and grow the Marketing team as you create alignment and set priorities, all while making every person on the team a better marketer


Marketing Analytics: You’ll establish clear KPIs and processes for reporting on the effectiveness of marketing efforts and leverage marketing analytics to empower data-informed decisions

How Do I Know If This Is For Me?


The idea of building a marketing organization from scratch excites you and you’re looking for an opportunity to roll up your sleeves and tackle your next build! 

You like to make a BIG impact and work quickly - Bloom is the perfect venue to try out new tools and innovative strategies with rapid execution. 

You’re passionate about building community and connection and you’re driven to make a difference in the lives of adults 50+.

Our Ideal Candidate Looks Like


To succeed in (and enjoy!) this role:

  • You’re an experienced marketing leader with a track record of building and growing a successful marketing function from the ground up. 

  • You have direct experience in a high-growth SaaS company (ideally B2C)

  • You know how to develop, evolve, and execute a comprehensive marketing strategy

  • You’re a proven strategic marketer, but also a hands-on leader who’s willing to embody a “make it happen” mindset

  • You’re brand-centric with a creative intuition and an excellent eye for design

  • You have a history of developing, inspiring, retaining, and coaching a marketing team to drive attainment of ambitious company objectives

  • You have mastery of the data, analytics, marketing funnel metrics, and KPIs associated with a B2C SaaS company

  • You have an understanding of and/or experience with growing world-class communities

We understand, accept, and value the differences between people of different backgrounds, genders, sexual orientations, ages, beliefs, and abilities.  We aim to create an inclusive environment and encourage diverse individuals to apply.


We’d love to hear from you - even if you don’t meet 100% of the requirements! Send a note to


Does this sound exciting to you?
Get in touch with Carly!

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