Head of Marketing

Are you looking for an opportunity to lead Marketing strategy and build an amazing team? Artemis Canada has partnered with a growing young company with a fantastic product, looking to bring on their first Head of Marketing.

 

 

How Are They Changing The World?

 

Our client is a KW-based start-up that has realized growth of over 200%

in the last 12 months and are currently and they expect that this

aggressive growth trajectory will continue. They’re privately held and

venture-backed. In order to harness this growth, they need a seasoned

marketing leader who is ready to join the leadership team as a strategic

business partner. They need someone to help build and scale their

marketing strategy.

How Will I Make An Impact?​

As the Head of Marketing you will report into the CEO and will:

  • Develop strategy - Work with the CEO/leadership team to develop amazing campaigns, concepts, and strategies that will drive revenue growth through new customer acquisition

  • Lead & inspire - You will need to start at the grassroots with an opportunity to build a team and take the department to the next level

  • Report and manage - KPIs from the top of the funnel through to closed/won, creating quantifiable growth in key target areas.

  • Measure campaign success with key KPIs that quickly identify effectiveness and enable the ability to quickly pivot as required

  • Explore new marketing channels - Most leads are currently from email marketing and you will optimize email while also growing and diversifying into other channels.

  • Dive deeply (and quickly) into understanding our customers, creating marketing materials and impactful education and awareness-building content

  • Apply the first principles of marketing to understand our customers and build marketing and research collateral to support the value proposition

  • Work in partnership with sales and product teams to develop targeted sales collateral,

  • fine-tune or upgrade the sales process and continuously improve the buyer’s journey

  • Lead the creation of digital content that will fuel our content marketing and lead

  • generation plans

  • Manage, maintain, and optimize the corporate website

How Do I Know if This Is For  Me?

 

The ideal candidate is a SaaS experienced someone who has “been there, done that” when it comes to marketing in the tech start-up space and wants to go there again. This person is a successful, versatile marketer able to take raw vision and build creative, impactful marketing campaigns that will play a pivotal role in nurturing our company’s growth.

Do I Have What It Takes (Requirements)?

 

You have:

  • Senior-level marketing experience through the start-up/scale-up phase of a B2B SaaS

  • Organization

  • Built, supported and scaled amazing marketing teams

  • A track record of successfully creating quantifiable growth through different channels

  • including email marketing, landing pages, SEO, partnership webinars, PPC and content

  • A desire to lead by example and a willingness to get into the trenches with the front line

  • The ability to deliver creative and innovative campaigns that deliver results within budget

  • An urgent drive to never accept the status quo, constantly working to improve lead

  • quality and volume

  • A passion for building start-up brands from scratch including an understanding of the

  • entire buyer journey and how marketing generates more qualified leads

  • Passion for the customer experience

  • Proficiency with HubSpot and/or other marketing automation or CRM systems

  • Solid project management and organizational skills

 

Bonus points for:

  • Knowledge of the B2B purchase process, or technology sales cycle

 

 

If this sounds like you or you have someone to recommend, send a note to erin@artemiscanada.com

Does this sound exciting to you?
Get in touch with Erin!

info@artemiscanada.com   |   22 Regina St N, Waterloo, ON

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